"This is an essential book for anyone aiming to start a career in solar power or just seeking a deeper understanding. It’s also an entertaining read, salted with personal anecdotes and, in places, wry humour. Jenny Chase gives a lively account of how she rose through a precarious startup to become the head of solar analysis at Bloomberg. There is helpful career advice. At its core the book contains detailed analysis of the history, technology, economics, finance, and business practices of the photovoltaics industry and her views on its prospects. The style is relaxed and discursive, and the reader feels privileged to be enjoying a coffee and a friendly chat with someone who is uniquely well informed about this industry so vital for our future." Neil Hirst Imperial College London "This book is good for getting — and keeping — a job as a solar analyst." Francesco d'Avack Solar Analyst IHS Markits "A must-read for anyone interested in renewable energy and the energy transition." Read Full Review Jason Deign Jason Deign Associates S.L. Solar power has become big business, with $131 billion invested in 2018, up from just $11.2 billion in 2004 but down from $171 billion in 2017 as unit costs fell. New installed capacity grew from 1.1GW in 2004 to about 107GW in 2018, a steady rise as solar begins to compete with fossil fuels on cost and to be built in nearly every country. This is a book for the solar workers of the future, a business book for those without a business or economics background and those simply curious about major shifts happening in the world energy economy. Key financial, economic and technical concepts are interspersed with the history of the first decade of cheap solar power, and the author's experience of being part of a successful startup in the clean energy sector.
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