Innovation Heroes: Understanding Customers as a Valuable Innovation Resource (Technology Management) - Softcover

Schweitzer, Fiona; Tidd, Joe

Softcover

ISBN 10: 1786347814 ISBN 13: 9781786347817

Publisher: World Scientific Publishing Europe Ltd, 2018

Synopsis

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.

This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

About this edition

• Publisher: World Scientific Publishing Europe Ltd
• Publication date: 2018
• ISBN 10: 1786347814
• ISBN 13: 9781786347817
• Binding: Paperback
• Number of pages: 308