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Synopsis
A practical guide to launching and growing your own successful ethical business. Businesses focused almost entirely on improving the world we live in, rather than on financial gain, can help to achieve meaningful change and generate above-average profits. Genuinely ethical businesses are not only less likely to fail and more likely to be sustainable, they also return higher shareholder value in terms of cash and in terms of satisfaction. Jonathan Self reveals how his own ethical business, Honey's Real Dog Food, gives away a substantial percentage of its turnover to charity, and despite spending nothing on sales and advertising, has achieved nine years of spectacular growth.
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About the Author
Jonathan Self is an author, journalist and entrepreneur, and the author of Self Abuse: Love, Loss and Fatherhood.
Review
"An upbeat, chatty and practical guide to "become an ethical entrepreneur, change the words and feel better." —New Internationalist
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- PublisherHead of Zeus
- Publication date2018
- ISBN 10 1786691167
- ISBN 13 9781786691163
- BindingHardcover
- LanguageEnglish
- Number of pages256
- Rating
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