Edward Turner: The man behind the motorcycles (Classic Reprint) - Softcover

Clew, Jeff

Softcover

ISBN 10: 1787110508 ISBN 13: 9781787110502

Publisher: Veloce Publishing, 2017

Synopsis

The life of Edward Turner, one of Britain’s most talented motorcycle designers, is revealed in full for the first time. Seen by many as a short-tempered man who ran a very tight ship, it is an inescapable fact that his was a highly profitable company.

His hugely successful sales campaign after World War II stunned American manufacturers, and had long-lasting repercussions on their own home market. Turner was an inventive genius who had the flair for pleasing shapes, an uncanny ability to perceive what the buying public would readily accept, and to produce it at the right price.

No one can deny the impact made at the annual Motor Cycle Show by his Ariel Square Four in 1931, his superbly-styled, single cylinder Tiger models in 1936, and his revolutionary Speed Twin that dominated the Show in 1937. Even more was to follow with his post-war Thunderbird and Bonneville twins.

About this title

About the Author

Jeff Clew was an active motorcyclist from 1946 in both road and competition events. He retired in 1991 as Editorial Director of the Haynes Publishing Group, was a regular contributor to Old Bike Mart, and on irregular occasions to most other motorcycling magazines. He was a member of the Vintage MCC and founder of one of its Sections, also a member of the LE Velo Club and of the London Douglas MCC and the Kickstart Club of Torbay. Jeff also had some experience of broadcasting on radio and TV.

Review

so much is packed into its 160 pages that no British bike enthusiast will be able to put it down Old Bike Mart this book is an excellent addition to any enthusiast's library. Jonathan Hill - freelance All of Turner's trials, tribulations, tragedies and successes are laid bare to be read. A great book, buy it. Nacelle Turner's story turns out to be as complex and as interesting as the times he lived and thrived in. Clew tells the story with clarity in his book that any motorcycle enthusiast-not least those who love classic British bikes-should have in their library. Ultimate MotorCycling This book, a reprint of the original title, is also a wonderful snapshot of the industry itself ... A pretty good read with some excellent photographs, many of which came from the Turner family's albums. Old Bike Australasia

Edition details

• Publisher: Veloce Publishing
• Publication date: 2017
• ISBN 10: 1787110508
• ISBN 13: 9781787110502
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 160