Complete Science Communication: A Guide to Connecting with Scientists, Journalists and the Public - Softcover

Fortenberry, Ryan C

Softcover

ISBN 10: 1788011104 ISBN 13: 9781788011105

Publisher: Royal Society of Chemistry, 2018

Synopsis

Written as a textbook to support advanced level undergraduate and postgraduate courses, the book brings together all aspects of science communication. Focus is on the four key areas of writing for non-technical audiences and science journalism; writing for technical audiences and peer-reviewed journals; public speaking of science; and public relations. This text will provide science students with an appreciative understanding of accepted human communication theories and practices. Potential assignments are also provided at the end of each chapter as additional resources.

About this title

From the Inside Flap

Science communication is a rapidly expanding area, and a key component of many final year undergraduate and postgraduate courses. Authored by a highly regarded chemist and science communicator, this textbook pulls together all aspects of science communication.

Complete Science Communication focusses on four major aspects of science communication: writing for non-technical audiences and science journalism; writing for technical audiences and peer-reviewed journal writing; public speaking of science; and public relations. It first showcases how writing in a journalistic style is done and provides a guide for colloquially communicating science. Then, the art of writing scientific papers is conjoined to this idea to make technical manuscripts more digestible, readable, and, hence, citable. These ideas are next taken into the spoken word so that the scientist can engage in telling their science like that natural human art of campfire stories. Finally, all of these communication concepts are wrapped together in a discussion of public relations, providing the scientist with an appreciation for the marketing directors and news disseminators with whom they will work.

Written in an accessible way, this textbook will provide science students with an appreciative understanding of communication, marketing, journalism, and public relations. They can incorporate these aspects into their own practices as scientists, allowing them to liaise with practitioners in the communication field.

Review

Complete Science Communication, by Ryan C Fortenberry provides a structured and well-written guide for university science communication courses, and includes a collection of high quality model assignments. The scope covers writing (both technical and non-technical), presentations (talks and posters), and public relations. (Rowena Fletcher-Wood, Science Oxford Royal Society of Chemistry - Environmental Chemistry Group Bulletin)

Edition details

• Publisher: Royal Society of Chemistry
• Publication date: 2018
• ISBN 10: 1788011104
• ISBN 13: 9781788011105
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 208