Speed Storytelling Toolkit (6-Minute Smarts) - Softcover

Cowie, Felicity

Softcover

ISBN 10: 1788607473 ISBN 13: 9781788607476

Publisher: Practical Inspiration Publishing, 2025

Synopsis

Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?

Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes!

Felicity Cowie is a media relations coach who has helped some of the world’s leading organisations gain extensive news coverage. Having been pitched at least 100,000 story ideas as a journalist, she has an insider’s view on what breaks through and why.

About this title

About the Author

Felicity Cowie is a media relations coach who empowers early-stage businesses to work with journalists to gain competitive advantage. Having been pitched at least 100,000 story ideas in 15 years as a journalist, she knows what breaks through and why, and her mission is to help new businesses collaborate effectively with newsrooms to make an impact from the start!
As a journalist, she worked as a producer on the BBC's main news planning desk (for all its national and world news outlets) and was an editor of its investigative documentary series Panorama. She pioneered ‘user generated content’ across BBC News, especially on 7/7, and won two Royal Television Society Awards for her teamwork.
As a media relations consultant and trainer for some of the world’s leading organisations (including the NHS, UCAS, and Virgin), she successfully pitched, and coached others to pitch, stories resulting in 1000s of pieces of media coverage.

From the Back Cover

Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?

Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes!

Felicity Cowie is a media relations coach who has helped some of the world’s leading organisations gain extensive news coverage. Having been pitched at least 100,000 story ideas as a journalist, she has an insider’s view on what breaks through and why.

Edition details

• Publisher: Practical Inspiration Publishing
• Publication date: 2025
• Language: English
• ISBN 10: 1788607473
• ISBN 13: 9781788607476
• Binding: Paperback
• Number of pages: 94