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Synopsis
Copywriting is writing with purpose.
It's about using words to reach people and change what they think, feel and do.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.
Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.
Copywriting Made Simple hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts.
What you'll learn...
Understand the product and its benefits
- Pinpoint how the product helps people.
- Turn features into benefits and seek out USPs.
- Identify tangible and intangible benefits.
- Uncover your reader's inner fears and desires.
- Use empathy to get inside the reader's feelings.
- Decide how your copy will change how they think, feel or act.
- Capture your aims in the brief.
- Talk to the reader and make your copy more like a conversation.
- Use the same words that the reader uses.
- Bring the product to life with rich, sensory language.
- Make your copy active, positive and specific.
- Learn eight proven formulas for enticing headlines.
- Choose a rock-solid structure.
- Create powerful calls to action.
- Show the product in a new light.
- Use humour, wordplay, metaphors and contrasts.
- Turn weakness into strength.
- Learn the six proven principles of persuasion.
- Overcome the reader's objections.
- Exploit cognitive biases to nudge the reader into action.
"synopsis" may belong to another edition of this title.
About the Author
Tom Albrighton has been a professional copywriter for over 12 years.
In that time, he's written about everything from cupcakes and cameras to spectacles and solar panels, working for household names like Prudential, Jeyes and Fuji, as well as dozens of small businesses and marketing agencies.
Tom is also a co-founder of Procopywriters, the UK alliance of commercial writers. In a 2015 DMA survey, he was ranked the #7 'Copywriter rated by copywriters'.
"About this title" may belong to another edition of this title.
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Copywriting Made Simple: How to write powerful and persuasive copy that sells
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs8784916403
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Copywriting Made Simple: How to write powerful and persuasive copy that sells
Published by
Troubador Publishing Ltd, 2018
ISBN 10: 178901364X
ISBN 13: 9781789013641
Used
Softcover
Seller: Book Broker, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: Gut. 306 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Die Ausgabe des gelieferten Exemplars kann um bis zu 10 Jahre vom angegebenen Veröffentlichungsjahr abweichen und es kann sich um eine abweichende Auflage handeln. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 354 Taschenbuch, Maße: 14 cm x 1.63 cm x 21.6 cm. Seller Inventory # 661441996
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