Top 10 Tips For Your Top 10 Customers - Softcover

Ventura, David

Softcover

ISBN 10: 1789554381 ISBN 13: 9781789554380

Publisher: New Generation Publishing, 2019

Synopsis

Top 10 Tips For Your Top 10 Customers

Although the world is changing rapidly, this book is based on a timeless business principle... look after your most important customers before someone else does!

 

In the future, many customers will be managed by technology on a transactional basis, but the larger key accounts (often the 20% of customers generating 80% of the business) will be managed through transformational, strategic partnerships based on rapport, trust, added va

About this title

Review

"This book covers the strategies, systems and skills needed to position key account management as a profitable differentiator within the business. During my career, I have deployed KAMGURU on many occasions and their handbook is a great addition to the training course and conference content that has educated and motivated my people over the years. I think the book is a must-have for all senior sales leaders and their teams today!"

- Dave Sharratt, Vice President Global Sales, Honeywell Productivity Products

 

"I really enjoyed the relaxed but structured nature of the book. There were plenty of lessons for me, along with suggestions on how to improve. I loved the numerous stories, examples and analogies and chapter six on "becoming an expert in their world" includes the best pages of an educational book I have ever read. A really great read with dozens of simple and practical ideas that I am now implementing with my key accounts."

- Chris Sissling, Senior Key Account Manger, adidas

Edition details

• Publisher: New Generation Publishing
• Publication date: 2019
• Language: English
• ISBN 10: 1789554381
• ISBN 13: 9781789554380
• Binding: Paperback
• Number of pages: 140