Markets have been transformed by an ever-increasing amount of disruptive technologies and disruptor companies. Once successful business models designed to function in a different time now struggle as the mainstream changes. Radical Business Model Transformation provides the guide for leaders of organizations looking to turn downward trends into upward momentum and gain the competitive edge on the competition.
Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies with a global emphasis include organizations which have boldly transformed, including SAP, SoftBank, AirBus, DBS Bank and Kodak, as examples for change. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.
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Dr Carsten Linz is an entrepreneurial leader and business transformation expert with 20 years' experience. He has successfully started and developed several new businesses and is currently Business Development Officer at SAP SE.
Prof Dr Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.
Prof Dr Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen.
"About this title" may belong to another edition of this title.
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