Items related to E-Commerce Website Optimization: Why 95% of Your Website...
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it - Softcover
Synopsis
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.
Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
"synopsis" may belong to another edition of this title.
About the Authors
Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimisation agency with clients and offices around the world. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on a number of advisory boards for multi-channel and analytics associations. Dan is an in-demand speaker, blogs regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at conferences in the UK, USA and Africa.
Johann van Tonder is an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in his book E-Commerce Website Optimization (published by Kogan Page) to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to understand.
"About this title" may belong to another edition of this title.
Search results for E-Commerce Website Optimization: Why 95% of Your Website...
Stock Image
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR013743080
Quantity: 1 available
Stock Image
E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 51309530-20
Quantity: 1 available
Stock Image
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781789664423
Quantity: 1 available
Stock Image
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781789664423
Quantity: 1 available
Seller Image
E-commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do About It
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 40574601
Quantity: Over 20 available
Seller Image
E-commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do About It
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 40574601-n
Quantity: Over 20 available
Seller Image
E-Commerce Website Optimization
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners. Seller Inventory # LU-9781789664423
Quantity: Over 20 available
Stock Image
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2912160186263
Quantity: Over 20 available
Stock Image
E-Commerce Website Optimization
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781789664423
Quantity: 15 available
Stock Image
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781789664423
Quantity: Over 20 available