Items related to Public Relations: Best Practices and Applications
- PublisherCognella Academic Publishing
- Publication date2023
- ISBN 10 1793554250
- ISBN 13 9781793554253
- BindingPaperback
- LanguageEnglish
- Number of pages190
- EditorThomas Elizabeth A
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Public Relations: Best Practices and Applications
Published by
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
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Public Relations
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Public Relations: Best Practices and Applications
Published by
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
New
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Public Relations
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Public Relations: Best Practices and Applications
Published by
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
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Public Relations: Best Practices and Applications
Published by
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
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Softcover
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Public Relations: Best Practices and Applications
Published by
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
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paperback
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paperback. Condition: New. Special order direct from the distributor. Seller Inventory # ING9781793554253
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Public Relations: Best Practices and Applications
Published by
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
Used
Softcover
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 46092061
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Public Relations: Best Practices and Applications
Published by
Cognella, Inc, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
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Public Relations : Best Practices and Applications
Published by
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
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Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Public Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world.The book is organized into three units. Unit I introduces students to the world of public relations and details a case study about a major PR crisis that involved Southwest Airlines. Unit II focuses on new media and social responsibility. Recognizing that shifts in technology, business, and digital culture require a fresh approach, this unit explores the current best practices that are shaping not what public relations is or accomplishes but how it is practiced. The final unit offers students a plethora of sample campaigns and campaign proposal examples.Enlightening and highly practical, Public Relations is an excellent supplementary textbook for courses and programs in public relations. Seller Inventory # 9781793554253
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