Likeable Social Media, Third Edition

Dave Kerpen

ISBN 10: 1799719790 ISBN 13: 9781799719793

Publisher: McGraw-Hill Education on Brilliance Audio, 2019

Synopsis

Harness the power of social media to attract new customers and transform your business!

More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.

This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. 

Likeable Social Media shows you how to: 

• Engage customers and crowdsource innovation online 
• Create content that resonates with consumers and provides value
• Integrate social media into the entire customer experience
• Effectively deal with criticism and negative feedback on social media
• Grow your audience across social channels, and much more

About this title

About the Author

Dave Kerpen is a serial entrepreneur, New York Times bestselling author of four books, one of the most popular writers in LinkedIn’s Influencer program, and one of the most-read contributors for Inc.com. He’s the cofounder and Chairman of Likeable Media and the founder and Chairman of Likeable Local. He’s a frequent keynote speaker and has been featured on CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, and more.

Edition details

• Publisher: McGraw-Hill Education on Brilliance Audio
• Publication date: 2019
• ISBN 10: 1799719790
• ISBN 13: 9781799719793
• Binding: MP3 CD
• Language: English