The Leader's Guide

Ries, Eric

ISBN 10: 1799767329 ISBN 13: 9781799767329

Publisher: Audible Studios on Brilliance Audio, 2019

Synopsis

After the publication of his New York Times best-selling book, The Lean Startup, entrepreneur and author Eric Ries traveled the world helping companies of every size adopt the Lean Startup approach in order to become more nimble and experimental no matter what their mission. The Leader's Guide collects and distills the practical, results-oriented advice Ries has dispensed to entrepreneurs, executives, and leaders at early-stage startups, blue chip corporations, and massive federal government agencies.

The Leader's Guide is for both those who are new to Lean Startup as well as those who love the methodology in principle, but want to know more about how to put it into practice. Packed with real-world examples, the book sheds light on how innovators are tackling questions like:

• How can I convince my team that testing our early ideas with customers doesn't mean we should sacrifice quality or forget about our vision?
• How can I convince senior leadership that innovation projects require a different system of accounting?
• How can we turn functional specialists in areas like IT, HR, and finance into allies when it comes to supporting new ideas?

Each chapter focuses on an essential principle of Lean Startup strategy and includes an interview with leaders who have been using the method effectively, like Dustin Moskovitz, CEO and founder of Asana, and Chris Boeckerman, Director of Innovation at Procter & Gamble. 

Whether you've just discovered The Lean Startup, are a practitioner who wants to dive deeper, or work at a company trying to incorporate it at scale, The Leader's Guide is the ultimate master class in successfully implementing Lean Startup methodology at your organization.    

About this title

About the Author

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

Edition details

• Publisher: Audible Studios on Brilliance Audio
• Publication date: 2019
• Language: English
• ISBN 10: 1799767329
• ISBN 13: 9781799767329
• Binding: Audio CD