Adoption and Implementation of AI in Customer Relationship Management - Softcover

 
9781799879602: Adoption and Implementation of AI in Customer Relationship Management

Synopsis

"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781799879596: Adoption and Implementation of AI in Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Featured Edition

ISBN 10:  1799879593 ISBN 13:  9781799879596
Publisher: Business Science Reference, 2021
Hardcover