Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (Advances in Business Strategy and Competitive Advantage) - Hardcover

Hardcover

ISBN 10: 1799891798 ISBN 13: 9781799891796

Publisher: Business Science Reference, 2022

Synopsis

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

Edition details

• Publisher: Business Science Reference
• Publication date: 2022
• Language: English
• ISBN 10: 1799891798
• ISBN 13: 9781799891796
• Binding: Hardcover
• Number of pages: 372
• Editor: Rodrigues Maria Antónia, Proença João F