Mastering WooCommerce 4: Build complete e-commerce websites with WordPress and WooCommerce from scratch - Softcover

Patrick Rauland

Softcover

ISBN 10: 1838822836 ISBN 13: 9781838822835

Publisher: Packt Publishing, 2020

Synopsis

Understand all aspects of building a successful online store which is search-engine-optimized, using theme management and one-page checkout features

Key Features

• Extend your WordPress knowledge to build fully functional e-commerce websites using WooCommerce and its plugins
• Implement payment gateway, shipping, and inventory management solutions
• Improve the speed and performance of your websites by optimizing images and caching static information

Book Description

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client.

This book starts with the essentials of building a WooCommerce store. You'll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you'll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you've set up and organized your online store, you'll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you'll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website.

By the end of this WooCommerce book, you'll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.

What you will learn

• Grasp the fundamentals of e-commerce website design and management with WordPress
• Use Gutenberg product blocks to display products across various categories on your website
• Get to grips with WordPress plugin development to customize your website's functionality
• Discover various ways to effectively handle product payment, taxes, and shipping
• Use analytics and product data syncing in WordPress to keep an eye on the user experience and monitor the performance of your online store
• Promote your new product online using SEO management and landing pages

Who this book is for

This WooCommerce development book is for web developers, WordPress developers, e-commerce consultants, or anyone familiar with using WordPress and interested in building an e-commerce platform from scratch. Working knowledge of WordPress development and general web development concepts is required.

Table of Contents

1. Installing WordPress and WooCommerce
2. Configuring Products
3. Organizing Products
4. Optimizing SEO and Attracting Traffic
5. Managing Sales Through WP Admin
6. Syncing Product Data
7. Configuring In-Store POS Solutions
8. Using Fulfillment Software
9. Speeding Up Your Store
10. Setting Up Your Theme
11. Customizing the Product Page
12. Building a Landing Page
13. Creating Plugins for WooCommerce

About this title

About the Author

Patrick Rauland is obsessed with WooCommerce. He has used it as a customer, worked for WooCommerce support, developed core functionality in WooCommerce itself, led three releases, and helped plan their yearly conference (WooConf). He now helps people by writing his blog, creating courses for LinkedIn Learning/Lynda, and writing books. Patrick is also the co-founder of WooSesh, an online conference for WooCommerce developers and store owners. Patrick lives in Denver, Colorado, where you can probably find him at a local coffee shop, typing away

Edition details

• Publisher: Packt Publishing
• Publication date: 2020
• Language: English
• ISBN 10: 1838822836
• ISBN 13: 9781838822835
• Binding: Paperback
• Number of pages: 334