Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach - Hardcover
Synopsis
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance.
Graduate and executive education programs and scholars in business, law and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them develop a roadmap for establishing a robust brand protection program and take their existing brand protection to the next level of effectiveness and efficiency.
"synopsis" may belong to another edition of this title.
About the Author
Edited by Jeremy M. Wilson,Professor, School of Criminal Justice, Michigan State University, US
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Brand Protection and the Global Risk of Product Counterfeits...
Stock Image
Brand Protection and the Global Risk of Product Counterfeits A Total Business Solution Approach [] Wilson, Jeremy M.
Published by
Edward Elgar Publishing, 2022
ISBN 10: 183910581X
ISBN 13: 9781839105814
Used
Hardcover
Seller: College Campus, Sturgeon Lake, MN, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used. Seller Inventory # 103532208013122-KEPA-201533
Seller Image
Brand Protection and the Global Risk of Product Counterfeits : A Total Business Solution Approach
Published by
Edward Elgar Publishing, 2022
ISBN 10: 183910581X
ISBN 13: 9781839105814
Used
Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 44189398
Seller Image
Brand Protection and the Global Risk of Product Counterfeits : A Total Business Solution Approach
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 44189398-n
Stock Image
Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach (eng)
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Seller rating 4 out of 5 stars
Condition: new. Seller Inventory # f87b1374a66689953c10f00367c15702
Buy New
US$ 180.29
US$ 7.97 shipping
Ships from Italy to U.S.A.
Ships from Italy to U.S.A.
Quantity: 10 available
Stock Image
Brand Protection and the Global Risk of Product Counterfeits - A Total Business Solution Approach
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781839105814
Buy New
US$ 190.31
US$ 6.80 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 10 available
Stock Image
Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach
Published by
Edward Elgar Publishing Ltd, 2022
ISBN 10: 183910581X
ISBN 13: 9781839105814
New
Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2022. Hardcover. . . . . . Seller Inventory # V9781839105814
Buy New
US$ 196.59
US$ 12.31 shipping
Ships from Ireland to U.S.A.
Ships from Ireland to U.S.A.
Quantity: 1 available
Seller Image
Brand Protection and the Global Risk of Product Counterfeits : A Total Business Solution Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 44189398-n
Buy New
US$ 189.06
US$ 20.31 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 10 available
Seller Image
Brand Protection and the Global Risk of Product Counterfeits : A Total Business Solution Approach
Published by
Edward Elgar Publishing, 2022
ISBN 10: 183910581X
ISBN 13: 9781839105814
Used
Hardcover
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 44189398
Buy Used
US$ 190.67
US$ 20.31 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 10 available
Seller Image
Brand Protection and the Global Risk of Product Counterfeits
Published by
Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 183910581X
ISBN 13: 9781839105814
New
Hardcover
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance.Graduate and executive education programs and scholars in business, law and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them develop a roadmap for establishing a robust brand protection program and take their existing brand protection to the next level of effectiveness and efficiency. Seller Inventory # LU-9781839105814
Buy New
US$ 212.88
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 5 available
Stock Image
Brand Protection and the Global Risk of Product Counterfeits (Hardcover)
Published by
Edward Elgar Publishing Ltd, Cheltenham, 2022
ISBN 10: 183910581X
ISBN 13: 9781839105814
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance.Graduate and executive education programs and scholars in business, law and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them develop a roadmap for establishing a robust brand protection program and take their existing brand protection to the next level of effectiveness and efficiency. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781839105814