Items related to Crossing the Chasm
This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.
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About the Author:
Geoffrey A. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies. He is also a venture partner with Mohr Davidow Ventures, a venture capital firm. Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine.
"About this title" may belong to another edition of this title.
- PublisherCapstone Publishing
- Publication date1998
- ISBN 10 1841120006
- ISBN 13 9781841120003
- BindingPaperback
- Number of pages256
- Rating
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Published by
Capstone Publishing
(1998)
ISBN 10: 1841120006
ISBN 13: 9781841120003
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001490921
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Published by
Capstone Publishing
(1998)
ISBN 10: 1841120006
ISBN 13: 9781841120003
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR002913787
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Capstone Publishing
(1998)
ISBN 10: 1841120006
ISBN 13: 9781841120003
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Crossing the Chasm
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Book Description Paperback. Condition: Very Good. Crossing the Chasm This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781841120003
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Crossing the Chasm
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781841120003
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