The rules of branding are changing by the minute - smart advice to keep yours on top.
"synopsis" may belong to another edition of this title.
From jeans to financial services and from computers to cars, today’s consumers make their choices based on brand loyalty and recognition as much as price. Strong, familiar, recognisable and trusted brand names are winning the struggle for consumers’ money. How, then, does the smart manager thrive and succeed in a world of brand power? How can you create, support and manage the brands which will catapult your products and business to market success? If you want to really understand how to capitalize on the power of brands, you’ve picked up the right book. Smart Things to Know About Brands and Branding gives you everything you need to know as a manager, as well as a framework for practical action. It will help you:
Smart Things to Know About Brands & Branding Smart is a break through series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to today’s business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business: Smart things to say: gives you inside tips and tricks Smart quotes: what the experts say Smart people to have on your side: make friends with the gurus Killer questions: ideas to make your colleagues jump Smart answers to tough questions: helps you stay out of trouble and ahead of the game! Smart voices: real people from smart companies
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.85. Seller Inventory # G1841120391I5N00
Quantity: 1 available
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. Minor shelf wear. Seller Inventory # wbb0021785981
Quantity: 1 available
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781841120393
Quantity: 1 available
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781841120393
Quantity: 1 available
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Paperback. Condition: Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Very good. Clean text. Email for further information. Seller Inventory # bingx8329017
Quantity: 1 available
Seller: About Books, Henderson, NV, U.S.A.
Paperback. Condition: As New condition. Second printing of the 1999 original. Milford, Connecticut: Capstone USA, 2000. As New condition. Fresh and crisp -- obviously never read. Bright, clean, square, tight, and unmarked. Sharp corners. Not a book club edition. Not price clipped ($16.95). No owner's name or bookplate. No remainder mark. Trade Paperback. 6.75" wide by 8.25" tall. From the rear cover: "Today's consumers make their choices based on brand loyaly and recognition How, then does the smart manager thrive and succeed in a world of brand power? How can you create, support, and manage the brands which will catapult your products and business to market success? [If you really want to know] you've picked up the right book." . Second printing of the 1999 original. Softcover. As New condition. x, 230pp. Seller Inventory # 013557
Quantity: 1 available