Smart Things to Know About, Marketing - Softcover

Mariotti, John L.

Softcover

ISBN 10: 1841120952 ISBN 13: 9781841120959

Publisher: Capstone Ltd, 2001

Synopsis

The five smartest things to know about marketing at the speed of light in the new economy.

About this title

From the Back Cover

Most people think that marketing has entered a new era thanks to the Internet, e-commerce, and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever. Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationships matter a lot-especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them. If you really want to be one of the top marketers in the new economy you've picked up the right book. Smart Things to Know About Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing:
* You must have a plan
* Get close to your customers
* Do your homework
* Remember relationships
* Use the speed and reach of technology
To be really smart about marketing in this era of accelerating knowledge, information avalanches, the ubiquitous Internet and exploding e-commerce you have to do smart things and make smart decisions faster and better than ever before. If you don't you'll be a smart job hunter, because your company will be bought by a competitor that does! Smart Things to Know About Marketing is your key to success in the new world of business. Watch your sales, your company and your career take off! Smart Things to Say:
* 1980s - Ready, Aim, Fire
* 1990s - Ready, Fire, Aim
* 2000s - Fire, Fire, Fire
Philip Kotler

From the Inside Flap

Smart Things to Know About Marketing Smart is a break through series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to today's business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business: Smart things to say: gives you inside tips and tricks Smart quotes: what the experts say Smart people to have on your side: make friends with the gurus Killer questions: ideas to make your colleagues jump Smart answers to tough questions: helps you stay out of trouble and ahead of the game! Smart voices: real people from smart companies

About this edition

• Publisher: Capstone Ltd
• Publication date: 2001
• ISBN 10: 1841120952
• ISBN 13: 9781841120959
• Binding: Paperback
• Edition number: 1
• Number of pages: 362