Leadership the Sven-Göran Eriksson Way examines the leadership style of the England football manager Sven-Göran Eriksson. Our argument is that Eriksson’s approach is important because it brilliantly exemplifies a new leadership which defies conventional and historical stereotypes of how leaders think and behave. Eriksson is a not a tub-thumping bellower of orders. He is no dictator. Instead, he is a modern leadership archetype, a leader we can all learn from.
From Leadership the Sven-Göran Eriksson Way
"This book does have an important message... Sven and Richard Branson are the future... the Scandinavian business model is something we should try to copy".
Lucy Kellaway, The Financial Times
"I very much enjoyed it and in particular the way it gelled good business management principles with their application to football as illustrated by many of the policy decisions taken by our national coach who inside 12 months has brought cofidence, assurance, team spirit and a more worldwide awareness to our England team giving everybody optimism..."
Gordon Taylor, Chairman of the PFA (Professional Footballers Association)
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Sven-Goran Eriksson has transformed the English football team from under-achievers with no tactical nous to one of the most feared teams in the World. The 5-1 demolition of Germany and subsequent qualification for the World Cup have already elevated Sven-Goran Eriksson to the status of national hero.How has Eriksson achieved this? What special qualities has he brought to the job which have allowed to get so much from his team? Are these lessons we can all learn?
In Leadership the Sven Goran Eriksson Way, Julian Birkinshaw and Stuart Crainer illustrate and analyze the leadership and management skills which Eriksson has demonstrated. Placing them in the context of sports leadership, they also draw out the lessons any manager or leader can learn from Eriksson. These range from one-to-one coaching and building an atmosphere of trust and commitment to strong decision-making and handling talented individuals.Swedish leadership is admired throughout the business world as a management benchmark. Birkinshaw and Crainer show how Sven-Goran Eriksson is firmly prt of a tradition that is typified by companies like IKEA, Skandia and SAS
Eriksson has proved that any team can be improved by a subtle combination of leadership, analysis and incisiveness. Now we all have the chance to do the same.
JULIAN BIRKINSHAW is Associate Professor of Strategic and International Management at the London Business School, specializing in strategy and management of large multinational corporations. He has taught on executive programmes for many organizations, such as Ericsson, Lufthansa, HSBC, Exxon-Mobil, Sara Lee and Ernst & Young. He is author of three books, including Entrepreneurship in the Global Firm (2001).
The leading British Management magazine Management Today profiled Julian Birkinshaw as one of six of the "Next Generation of Management Gurus."
STUART CRAINER is co-founder of Suntop Media and the author of a string of business bestsellers including The Tom Peters Phenomenon, The Ultimate Business Library and The Financial Times Handbook of Management
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