"synopsis" may belong to another edition of this title.
CoolSearch highlights five characteristics that define Millenials:
Intimacy - the ability to establish and sustain close relatonships over the internet
Loyalty - to their own closely guarded personal networks and, less consistently or reliably, to brands and employers
Awareness - of social issues inside and outside work, of the need for transparency and honesty and any hypocrisy in brand management or human resource strategies
Balance - in the interface between work and personal living their enthusiasm to embrace 24/7 lifestyles
Risk - in their openness to frequent change and their willingness to be open, flexible and mobile
Understanding how these characteristics impact on personnel and marketing orthodoxies is essential if companies are to bridge the generational divide. CoolSearch will hep identify the opportunities, threats and changes that are involved.
Yet the best of them have all the qualities, skills and characteristics your business needs. They have gripped a mouse for longer than they have held a rattle, they are brand-savvy and in terms of innovative lateral-mindedness, they have it in a way that other generations didn't. As Fast Company, bible of the dot-com business age put it: 'If you want your people to think outside the box, why not learn by working with people that don't know there is a box.'
You cannot afford to ignore Millenials. They will keep your business in touch and on the edge. To benefit from their fresh attitude to work and 24/7 living, you need to throw away the personnel and brand management rulebooks.
Millenials do not think the way you assume they do. CoolSearch will unlock their world for you.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR012698862
Book Description Paperback. Condition: Fine. Seller Inventory # mon0000582760
Book Description Softcover. Condition: Good. 1. There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne. Seller Inventory # SONG1841124303
Book Description Condition: As New. Unread book in perfect condition. Seller Inventory # 1049420
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781841124308. Seller Inventory # 9160439
Book Description Condition: New. Seller Inventory # 1049420-n
Book Description Condition: New. pp. viii + 240 1st Edition. Seller Inventory # 261430183
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781841124308
Book Description Condition: New. pp. viii + 240. Seller Inventory # 6450552
Book Description Condition: new. Seller Inventory # ff08c0f14995e638dafa43411c078c85