Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library (Chandos Information Professional Series) - Softcover

Phillips, Loreen

9781843344827: Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library (Chandos Information Professional Series)

Softcover

ISBN 10: 1843344823 ISBN 13: 9781843344827

Publisher: Chandos Publishing, 2009

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

Step-by-step guidelines
How to instructions
Clear, concise information

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About the Author:

Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.

"About this title" may belong to another edition of this title.