Down in the den, Ashmantle sleeps, Head upon her claw. A devious brain can plan ahead, Expose a mortal flaw. Her nemesis comes, a burly knight, His quest is bold and true. The order's needs will goad him on, Through a crimson hue. His squire is young, a blacksmith boy, Dim, but full of grit. He wants to hear his bard's songs sung, By entering fiery pit. So who will win this contest, Be the last to stand, Claim the grail of victory, Known throughout the land? The answer lies inside, my friend: Get thee to a till. The whispering words will tell the tale, and dreams your brain will fill.
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Susan Dann, PhD, MPubAdmin, BA, FAMI, CPM, MAICD, is an Associate Professor in Marketing at the Brisbane Graduate School of Business, QUT. She is the Queensland President of the Australian Marketing Institute, National Deputy President of the Australian Marketing Institute and board member of the AFL, Queensland Commission. She is a Fellow if the Australian marketing Institute and a member of the Australian Institute of Company Directors. Susan's area of expertise are marketing strategy and the non-traditional applications of marketing, particularly in the public and social sectors. Susan is a frequent speaker at national and international conferences on marketing issues and strategies.
Stephen Dann, PhD, BCom (Hons), AMAMI, Senior Consultant, marketing and Research, Sparten, and co-author of "Strategic Internet Marketing," is a strategic marketing trainer and consultant specializing in consumer behaviour and new technology adoptions. Stephen is currently involved in the development of an exciting new company, Sparten, which specializes in sports and entertainment research. Prior to Branching out as a consultant, Stephen was a lecturer in the School of Marketing at Griffith University. He has spoken at national and international conferences about his research, including a personal invitation to the Princess Diana memorial conference in London to present his research on the potential use of the Princess of Wales' death in road-safety campaigns. Stephen has lectured internationally on communications theory and practice, and spent some time as Visiting Professor at Emerson College in Boston. Stephen's areas of specialization are Internet marketing strategy, communications and consumerbehavior.
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