Lucky or Smart - Softcover

Bo Peabody

Softcover

ISBN 10: 1844136914 ISBN 13: 9781844136919

Publisher: Random House, 2005

Synopsis

Lucky or Smart? is the first truly authentic guide to an entrepreneurial life, written by someone who lives it everyday. Bo Peabody started an Internet company as a 19-year-old student. It helped change the way we communicate by providing the average person with the means to create their own home pages. Peabody sold his business to Lycos for nearly USD60 million. He kept his Lycos stock for the legally required period of time, during which the value of his shares increased tenfold. At the first possible moment, he sold - right before the Internet crash. Since then, Peabody has started several other successful businesses. Thus, the question at the heart of this book: is Bo Peabody lucky or smart? Peabody says he was smart enough to realize he was being lucky, but along the way, he discovered what is essential to entrepreneurial success. You have to know if you are an entrepreneur or a manager, and; You have to know how to manage the creative and often difficult people in your business; Finally, you need to make your business fundamentally innovative, morally compelling, and philosophically positive.

About this title

From the Inside Flap

At twenty-seven, Bo Peabody was an Internet multi-millionaire. In the heady days of the late 1990s, though, when every cool kid had an IPO, that wasn’t very remarkable. What is remarkable is that he’s even more successful today. He has co-founded five different companies, in varied industries, and made them thrive during the best and worst of economic times. Through it all, the one question everyone asks is: Was it his smarts that made him an entrepreneurial leader, or was it just plain luck? The truth is, Bo was smart enough to know when he was getting lucky. And he wants you to have the same advantage.

With proven methods for success and a witty, conversational voice, Bo takes the reader through the lessons his experiences as an entrepreneur have taught him. At the heart of Bo’s manifesto is a mantra that everyone, whether working for a multinational corporation or a solo start-up, should heed: If you want your business to be successful, make sure your work is fundamentally innovative, morally compelling, and philosophically positive.

Lucky or Smart? will teach you how to put yourself in a position to get lucky, create the right situations for success, and take advantage of every opportunity. It is the first truly authentic guide to an entrepreneurial life, a must read for anyone looking for his or her own road to fulfillment.

About the Author

Bo Peabody left college at 23, created his own internet company, Tripod, and attracted $3 million of investment based on a do-it-yourself business plan. He sold the company for $58 million and two years later was well on his way to becoming a billionaire. This is his first book.

Edition details

• Publisher: Random House
• Publication date: 2005
• Language: English
• ISBN 10: 1844136914
• ISBN 13: 9781844136919
• Binding: Paperback
• Number of pages: 64