Jaguar: Marketing the Marque: The History of Jaguar Seen Through Its Advertising, Brochures and Catalogues - Hardcover

Thorley, Nigel

Hardcover

ISBN 10: 1844253317 ISBN 13: 9781844253319

Publisher: Haynes Pubns, 2007

Synopsis

With over 80 years of continuous production and a wealth of models made during that time, Jaguar and its advertising agencies have produced a vast and varied range of promotional literature. This handsome volume brings together a variety of this fascinating material, which tells not only the story of the company and its cars but also social history throughout the period. This book will be a fine addition to the bookshelves of Jaguar enthusiasts everywhere.

About this title

About the Author:

Nigel Thorley is a respected Jaguar historian who has written numerous books about the Marque and was a founding member of the Jaguar Enthusiasts’ Club. His titles include Jaguar Mark 1 & 2, Jaguar E-Type and Jaguar: All the Cars. He lives at Auckley, near Doncaster, England.

Review:

BRSCC Racing News (UK), May 2007

“Marque guru Nigel Thorley provides a fresh take on the company’s history by delving into the marketing material used to promote the brand over the years.”

About this edition

• Publisher: Haynes Pubns
• Publication date: 2007
• ISBN 10: 1844253317
• ISBN 13: 9781844253319
• Binding: Hardcover
• Number of pages: 191