A dominant international cultural force, the video game industry is diverse and increasingly influential. In this illuminating study, Randy Nichols examines the origins, history, and current characteristics of the industry - including case studies of it's major players and analysis of it's culture, production processes and ties to other industries.
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Randy Nichols is Assistant Professor of English and Media Studies at Bentley University, USA.
Alisa Perren is Professor in the Department of Radio-Television-Film and Co-Director of the Center for Entertainment and Media Industries at The University of Texas at Austin. She is author of Indie, Inc.: Miramax and the Transformation of Hollywood in the 1990s (2012), co-editor of Media Industries: History, Theory, and Method (2009), and co-founder and editorial collective member of the journal Media Industries.
Yannis Tzioumakis is Senior Lecturer in Communication and Media Studies, University of Liverpool, UK.
A dominant global cultural force, the video game business is diverse and increasingly influential. In this comprehensive industrial, historical, economic and theoretical overview of the business, Randy Nichols examines its emergence, culture, structure, production processes and relationship with audiences and other cultural industries.
Including profiles of major players, case studies of key industrial moments, and data on audiences, labour and other crucial factors in the video game business's success, this illuminating book explores the key changes and challenges of its past, present and future.
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