Successful Event Management: A Practical Handbook - Softcover

Shore, Anton; Parry, Bryn

Softcover

ISBN 10: 1844800768 ISBN 13: 9781844800766

Publisher: Cengage Learning Business Pr, 2004

Synopsis

This is the essential guide for anyone who needs to know how to organize a special event?a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors? combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events. This is the essential guide for anyone who needs to know how to organize a special event?a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors? combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.

Edition details

• Publisher: Cengage Learning Business Pr
• Publication date: 2004
• Language: English
• ISBN 10: 1844800768
• ISBN 13: 9781844800766
• Binding: Paperback
• Edition number: 2
• Number of pages: 246