Synopsis
This is the essential guide for anyone who needs to know how to organize a special event-a festival, a celebration party, a media launch or an annual fete. The text contains: · A clear, step-by-step guide including planning, budgeting, marketing and organization; · A wide range of informative case studies from around Europe, including suggeste websites and sources of reference material to consult; · A set of useful planning forms to assist hose new to events organization; · A helpful glossary together with a useful directory of organizations which can give further advice. The authorsÂ' combination of industry experience, expertise and a lvively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
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Successful Event Management : A Practical Handbook
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Successful Event Management: a Practical Handbook
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Cengage Learning Business Press, 2004
ISBN 10: 1844800768
ISBN 13: 9781844800766
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Successful Event Management: a Practical Handbook
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ISBN 10: 1844800768
ISBN 13: 9781844800766
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Successful Event Management: a Practical Handbook
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ISBN 10: 1844800768
ISBN 13: 9781844800766
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