Synopsis
The market leader in its field, retailing in over 200 countries, this internationally renowned text is firmly established as the essential guide to export practice and management. Now in its fifth edition, Export Practice and Management continues to focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international environment. The contents have been thoroughly updated and reflect the many changes in the constantly-evolving global marketplace. It takes full account of future trends in the conduct of international trade and its increasing complexity. Export Practice and Management is ideal for students of International Business and Management and International Marketing. Practitioners will also find this book invaluable when completing professional examinations such as the Chartered Institute of Marketing, the Chartered Institute of Purchasing and Supply, the Institute of Export, the Institute of Chartered Shipbrokers and the Chartered Institute of Logistics and Transport.
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About the Author
Alan Branch is a lecturer at the University of Leicester and a shipping and export consultant. Visiting lecturer at Rennes International School of Business for MA and MBA programs
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Export Practice and Management
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