The book underlines Professor Cannon's belief that effective marketing remains the key to success in modern business. It should prove invaluable to students on undergraduate degree courses as well as those studying for the Diploma in Management Studies and the Chartered Institute of Marketing's Diploma in Marketing.
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Seller: Bookstore Brengelman, Cincinnati, OH, U.S.A.
Hardcover. Condition: As New. Hardcover without DJ. front cover small nick bottom edge. Seller Inventory # 292170