Tourism Development Handbook: A Practical Approach to Planning and Marketing

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9781844801169: Tourism Development Handbook: A Practical Approach to Planning and Marketing
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The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

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Jackie Clarke is a Senior Lecturer in Marketing and Tourism at Oxford Brookes University.

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What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants

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Other Popular Editions of the Same Title

9780304704514: The Tourism Development Handbook: A Practical Approach to Planning and Marketing

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ISBN 10:  0304704512 ISBN 13:  9780304704514
Publisher: Continuum, 2001
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9780826453372: The Tourism Development Handbook : A Practical Approach to Planning and Marketing

Thomso..., 2000
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