Understanding Global Strategy - Softcover

Segal-Horn, Susan; Faulkner, David

Softcover

ISBN 10: 1844801497 ISBN 13: 9781844801497

Publisher: Thomson Learning, 2009

Synopsis

"Understanding Global Strategy" is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses. Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations; Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter; and, Discussion Questions which are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities. This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.

About this title

About the Author

Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Director of the Marketing & Strategy Research Unit. Susan was previously Professor of International Strategy at the University of Kent. She worked for several years in the Strategy Group at Cranfield School of Management. She has been Visiting Professor in International Business at the Ecole Nationale de Ponts et Chaussees in Paris, and in Corporate Strategy at the Graduate School, University of Notre Dame, US. Susan acts as a consultant and facilitator for strategy workshops in the UK and internationally, with government departments, national and multinational companies and professional service firms. Her research focus is the globalization of industries and firms. She specializes in global strategies in service industries and within multinational service firms. Industry sectors covered by past and present research include: airlines, hotel chains, retailing, advertising, some financial service sectors and several types of professional services such as accounting, management consulting and, most recently, law firms. Susan is a frequent speaker at international conferences, regularly presenting her research on international growth in services and the issues facing companies as a result of globalization and the development of regional trading blocs. Her current research focus is the globalization of ‘super-elite’ law firms and how to manage cross-border co-ordination within international firms, especially within knowledge-intensive service firms.

Review

1 Introductory themes 1 PART 1 THE EXTERNAL WORLD 21 2 The nature of world trade 25 3 Globalization, anti-globalization and regionalization 47 4 Emerging economies 71 5 The information industries 94 6 Small is valuable: BOPs and SMEs 109 PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs 129 7 Traditional MNC structure frameworks 132 8 How to organize MNCs: what matters now 157 9 Strategic networks and the virtual corporation 183 10 Co-operative strategies 202 11 Global mergers and acquisitions 222 PART 3 THE MODERN WORLD 239 12 Cross-border culture: barriers and benefits 243 13 Learning within MNCs 267 14 Global strategy in services 283 15 The ethical MNC 301 16 Reflections: final thoughts 321 PART 4 CASE STUDIES 329

Edition details

• Publisher: Thomson Learning
• Publication date: 2009
• Language: English
• ISBN 10: 1844801497
• ISBN 13: 9781844801497
• Binding: Paperback
• Number of pages: 504