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Synopsis
The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
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About the Author
Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.
Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.
"About this title" may belong to another edition of this title.
- PublisherSouth Western Educational Publ
- Publication date2008
- ISBN 10 1844807630
- ISBN 13 9781844807635
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages462
- Rating
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International Marketing Strategy : Analysis, Development and Implementation
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 5th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9636856-6
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International Marketing Strategy
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. International Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781844807635
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International Marketing Strategy
Published by
Cengage Learning EMEA, United Kingdom, London, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003223830
Quantity: 5 available
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International Marketing Strategy
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781844807635
Quantity: 1 available
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International Marketing Strategy: Analysis, Development and Implementation
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01844807630-G
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International Marketing Strategy : Analysis, Development and Implementation
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 5th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP63047178
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International Marketing Strategy : Analysis, Development and Implementation
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 5th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9636856-6
Quantity: 4 available
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International Marketing Strategy: Analysis, Development and Implementation
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
Used
Softcover
Seller: PAPER CAVALIER UK, London, United Kingdom
Seller rating 4 out of 5 stars
Condition: good. A good reading copy. May contain markings or be a withdrawn library copy. Seller Inventory # 9781844807635-4
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International Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781844807635. Seller Inventory # 9138467
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International Marketing Strategy: Analysis, Development and Implementation
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9781844807635. Seller Inventory # 8723955
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