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The Making of the Consumer: Knowledge, Power and Identity in the Modern World (Cultures of Consumption Series) - Softcover
Synopsis
We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person? The Making of the Consumer is the first interdisciplinary study that follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China. It makes a novel contribution by broadening the study of consumption from a focus on goods and symbols to the changing role and identity of consumers. Offering a historically informed picture of the rise of the consumer to its current prominence, authors discuss the consumer in relation to citizenship and ethics, law and economics, media, work and retailing.Contributors include:Donald Winch (University of Sussex)Frank Trentmann (Birkbeck College, University of London)Vanessa Taylor (Birkbeck College, University of London)Marie-Emmanuelle Chessel (CNRS: Centre de Recherches Historiques, cole des Hautes tudes en Sciences Sociales, Paris)Michelle Everson (Birkbeck College, University of London)Erika Rappaport (University of California, Santa Barbara)Uwe Spiekermann (Georg-August University, Gttingen)Jos Gamble (Royal Holloway University)Stephen Kline (Simon Fraser University, Vancouver, Canada)Frank Mort (University of Manchester)Ina Merkel (Philipps-Universitt, Marburg, Germany)James G. Carrier (Indiana University and Oxford Brookes University)Ben Fine (SOAS: School of Oriental and African Studies, University of London)
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About the Author
Frank Trentmann is Professor of Modern History at Birkbeck College, London, and Director of the Cultures of Consumption Research Programme (ESRC-AHRC).
Review
“At a time when it has become commonplace to accept 'the consumer' as a timeless and neutral concept, it is vital to question just when and how this particular figure appeared. An exciting and important collection that leads consumption studies forward into new territory, this book offers highly relevant and engaged social science which will have a broad appeal.” ―Richard Wilk, Indiana University
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- PublisherBerg Publishers
- Publication date2005
- ISBN 10 184520249X
- ISBN 13 9781845202491
- BindingPaperback
- LanguageEnglish
- Number of pages256
- EditorTrentmann Frank
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The Making of the Consumer : Knowledge, Power and Identity in the Modern World
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The Making of the Consumer : Knowledge, Power and Identity in the Modern World
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ISBN 10: 184520249X
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