This specific ISBN edition is currently not available.View all copies of this ISBN edition:
In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan the idea; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
"synopsis" may belong to another edition of this title.
Cheryl D Rickman runs her own group of businesses with her partner James. The first company she started, WebCritique, a web copywriting and marketing consultancy, helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. Her clients include AnitaRoddick.com, Business Link Wessex, Microsoft and Motorola.
"About this title" may belong to another edition of this title.
Book Description How To Books, 2005. Paperback. Condition: New. BRAND NEW COPY - PLEASE SEE OUR OTHER TITLES BY THIS AUTHOR - TRUSTED DEVON (UK) BASED SELLER - IN STOCK -. Seller Inventory # mon0000670395
Book Description How to Books, 2005. Paperback. Condition: Brand New. illustrated edition. 270 pages. 9.69x6.77x0.51 inches. In Stock. Seller Inventory # zk1845280385
Book Description How To Books, 2005. Paperback. Condition: New. Seller Inventory # DADAX1845280385
Book Description How To Books, 2005. Condition: New. book. Seller Inventory # M1845280385
Book Description How To Books, 2005. Paperback. Condition: New. Never used!. Seller Inventory # P111845280385
Book Description Condition: New. New. Seller Inventory # STRM-1845280385
Book Description How To Books, 2005. Paperback. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1845280385n