The Middle East Unveiled: A cultural and practical guide for all Western business professionals - Softcover

Marsh, Donna

Softcover

ISBN 10: 184528416X ISBN 13: 9781845284169

Publisher: How To Books, 2010

Synopsis

Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation.
AUTHOR BIOG:
Donna Marsh first travelled to the Middle East in 1978. She has worked as a businesswoman in her own right for much of her 30 year career in corporate sales, marketing and new business development roles in the fields of banking and information technology, travelling throughout the Levant, Egypt and the Gulf Countries, including Saudi Arabia. As founder of Culture Unveiled, she now provides cross cultural business consultancy services to professionals in a variety of multinational corporate and governmental organisations. www.cultureunveiled.com
CONTENTS:
Introduction
1. Culture, Stereotypes and Generalisations
2. Defining the Middle East
3. An Introduction To Islam
4. Islam and Business
5. Other Religions and Business
6. Safety and Security
7. Business Travel To and Within The Middle East
8. Clothing and Dress Codes
9. Ready For Business
10. Meeting and Greeting
11. Taboos
12. Attitudes To Western Business People
13. Communicating in The Middle East
14. Getting Down To Business
15. Business and Socialising
16. Getting Results
17. Free Time
18. Is Working in The Middle East For Me?
19. Finally
Recommended Reading
Useful Websites
Glossary Of Arabic Terms
Index
About The Author.

About this title

About the Author

Donna Marsh first travelled to the Middle East in 1978. She has worked as a businesswoman in her own right for much of her 30 year career in corporate sales, marketing and new business development roles in the fields of banking and information technology, travelling throughout the Levant, Egypt and the Gulf Countries, including Saudi Arabia. As founder of Culture Unveiled, she now provides cross cultural business consultancy services to professionals in a variety of multinational corporate and governmental organisations. www.cultureunveiled.com

Review

'Donna has sucessfully managed to encapsulate her knowledge and experiences in this great little publication. It is current, comprehensive and most importantly useful. A 'must-have'for anyone looking to better their understanding of working in the region.' Cultural Diversity. 'This unvaluable guide helps readers develop and hone skills to handle any business situation and will prepare you for a successful trip to the Middle East and open many a door once you land. The chapters are brief, meaning the book can be used for quick reference.' www.gulfnews.com.

About this edition

• Publisher: How To Books
• Publication date: 2010
• ISBN 10: 184528416X
• ISBN 13: 9781845284169
• Binding: Paperback
• Number of pages: 368