Innovative Methodologies in Enterprise Research - Hardcover

Hardcover

ISBN 10: 1845422112 ISBN 13: 9781845422110

Publisher: Edward Elgar Publishing, 2007

Synopsis

The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.

The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth.

This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

About this title

About the Author

Edited by Damian Hine, University of Queensland, Australia and David Carson, Professor of Marketing, School of Marketing, Entrepreneurship and Strategy, University of Ulster, UK

Edition details

• Publisher: Edward Elgar Publishing
• Publication date: 2007
• Language: English
• ISBN 10: 1845422112
• ISBN 13: 9781845422110
• Binding: Hardcover
• Number of pages: 336
• Editor: Hine Damian, Carson David