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Food Product Development: Maximising Success (Woodhead Publishing Series in Food Science, Technology and Nutrition) - Softcover
Synopsis
Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.The first half of the book examines the four core elements of product development:-the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry.
- Provides comprehensive coverage of the complete product development process
- Includes a range of international case studies from various sectors of the food industry
- Written by a distinguished international panel of experts
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About the Author
Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.
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Food Product Development : Maximising Success
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Elsevier Science & Technology, 2001
ISBN 10: 1845697227
ISBN 13: 9781845697228
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Food Product Development: Maximising Success
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Food Product Development
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ISBN 10: 1845697227
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Food Product Development: Maximising Success (Woodhead Publishing Series in Food Science, Technology and Nutrition)
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Food Product Development
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Food Product Development: Maximising Success
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Food Product Development
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Elsevier Science Sep 2001, 2001
ISBN 10: 1845697227
ISBN 13: 9781845697228
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.The first half of the book examines the four core elements of product development:-the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry. 392 pp. Englisch. Seller Inventory # 9781845697228
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Food Product Development: Maximising Success
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Food Product Development
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Food Product Development
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is however a process fraught with risk, which often ends in failure. This book explains the means to making prod. Seller Inventory # 597074729
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