Strategic Management in Tourism [OP] (Tourism Studies) - Softcover

Softcover

ISBN 10: 1845935888 ISBN 13: 9781845935887

Publisher: CABI, 2011

Synopsis

Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.

About this title

About the Author:

Luiz Moutinho is the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 26 years, and has held posts at the University of Wales College of Cardiff, Cleveland State University, Northern Arizona University, and California State University. He has also held Visiting Professorship positions in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia, and Cyprus. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being on the Editorial Boards of another 45 international academic journals. His areas of research interest encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behavior, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho's academic research are related to modelling processes of consumer behavior. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking and supermarket patronage. The testing of these models has been based on the application of many different statistical, computer and mathematical modelling techniques. He has over 140 articles published in refereed academic journals, 27 books, more than 6,800 academic citations, an h-index of 40, and an i10-index of 125.

About this edition

• Publisher: CABI
• Publication date: 2011
• ISBN 10: 1845935888
• ISBN 13: 9781845935887
• Binding: Paperback
• Edition number: 2
• Number of pages: 326
• Editor: Moutinho Luiz