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Subliminal: The Revolution of the New Unconscious and What it Teaches Us About Ourselves - Softcover
Synopsis
From review - "Subliminal" is the provocative and fascinating look at the unconscious part of our minds. One of my favorite authors and physicists, Leonard Mlodinow, takes the readers on a journey into the science of the unconscious.
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Review
Guest Reviewer: V.S. Ramachandran on Subliminal
V.S. Ramachandran is a neuroscientist known for his work in the fields of behavioral neurology and visual psychophysics. The author of The Tell-Tale Brain, He is the Director of the Center for Brain and Cognition, and is currently a Professor in the Department of Psychology and the Neurosciences Graduate Program at the University of California, San Diego.
This delightfully accessible yet intellectually rigorous book transcends traditional boundaries between neuroscience, psychology and philosophy, to tackle the riddle of the unconscious mind. Freud bashing is a popular intellectual pastime these days (I myself have been guilty on occasion) but Mlodinow shows that by emphasizing the unconscious he was on the right track: we are completely unaware of the vast majority of events going on inside our brains. The book presents compelling evidence gleaned from a variety of sources to show that much of our behavior is governed not so much by our conscious mind – which is prone to claim credit – but by a cauldron of motives, drives and unconscious propensities of which we are largely oblivious. Indeed, most of our actions are carried out by the unconscious mind (or minds ) which exists in peaceful harmony with the conscious person "inside" your body. The question of why we are conscious of the tip of the iceberg of neural activity continues to remain elusive but, perhaps, the answer can be found by asking what you can do without being conscious; What’s the IQ of the unconscious mind? Here Mlodinow offers dazzling new insights into what the unconscious can and does do, to influence our lives.
About the Author
Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three "New York Times" best sellers: "War of the Worldviews" (with Deepak Chopra), "The Grand Design" (with Stephen Hawking), and "The Drunkard's Walk" (also a "New York Times" Notable Book), as well as "Feynman's Rainbow "and "Euclid's Window. "He also wrote for the television series "MacGyver" and "Star Trek: The Next Generation." www.its.caltech.edu/ len
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- PublisherPenguin Books Ltd
- Publication date2012
- ISBN 10 1846145988
- ISBN 13 9781846145988
- BindingPaperback
- LanguageEnglish
- Number of pages272
- Rating
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