Multinational Enterprises and Emerging Challenges of the 21st Century

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9781847203564: Multinational Enterprises and Emerging Challenges of the 21st Century
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A cast of prestigious international business scholars explores here the emerging challenges and issues facing multinational enterprises. The book integrates the latest theories, thoughts and empirical evidence along with several case studies in international business in the 21st century. It is understood that countries view international business in different ways. The contributors reflect this by offering a wide variety of viewpoints and covering an array of issues, such as foreign direct investment, internationalization, trust and leadership, global education and knowledge transfer. Adding to its value are case studies ranging from American restaurant franchises on the world stage to the influence of the internet on Taiwanese SMEs. The book will be useful to scholars as a research resource, to practitioners as a modern guide and to students of international business as a comprehensive text.

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About the Author:

Edited by the late John H. Dunning OBE, former Emeritus Professor of International Investment and Business Studies, University of Reading, UK and Emeritus State of New Jersey Professor of International Business, Rutgers, The State University of New Jersey, Newark, US and Tsai-Mei Lin, Professor of International Business and Dean, College of Business, Chinese Culture University, Taiwan

Review:

`. . . a fascinating and valuable collection of frameworks, insights and background information relating to the globalisation of business, and particularly that which is affected by the increasing influence from Asia. It is intellectually compelling as well as useful to practitioners.' -- Stephen Mayson, Journal of Business Law

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Book Description Edward Elgar Publishing Ltd, United Kingdom, 2007. Hardback. Condition: New. Language: English . Brand New Book. A cast of prestigious international business scholars explores here the emerging challenges and issues facing multinational enterprises. The book integrates the latest theories, thoughts and empirical evidence along with several case studies in international business in the 21st century. It is understood that countries view international business in different ways. The contributors reflect this by offering a wide variety of viewpoints and covering an array of issues, such as foreign direct investment, internationalization, trust and leadership, global education and knowledge transfer. Adding to its value are case studies ranging from American restaurant franchises on the world stage to the influence of the internet on Taiwanese SMEs. The book will be useful to scholars as a research resource, to practitioners as a modern guide and to students of international business as a comprehensive text. Seller Inventory # AAJ9781847203564

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Book Description Edward Elgar Publishing Ltd, United Kingdom, 2007. Hardback. Condition: New. Language: English . Brand New Book. A cast of prestigious international business scholars explores here the emerging challenges and issues facing multinational enterprises. The book integrates the latest theories, thoughts and empirical evidence along with several case studies in international business in the 21st century. It is understood that countries view international business in different ways. The contributors reflect this by offering a wide variety of viewpoints and covering an array of issues, such as foreign direct investment, internationalization, trust and leadership, global education and knowledge transfer. Adding to its value are case studies ranging from American restaurant franchises on the world stage to the influence of the internet on Taiwanese SMEs. The book will be useful to scholars as a research resource, to practitioners as a modern guide and to students of international business as a comprehensive text. Seller Inventory # AAJ9781847203564

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