Items related to Promotional Marketing Law: A Practical Guide
Synopsis
Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.
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About the Author
In addition to his Lawmark consultancy practice, Philip Circus is Legal Affairs Director of the Institute of Sales Promotion (ISP), Legal Advisor to the British Promotional Merchandise Association (BPMA) and Regulatory Affairs Consultant for the Internet Advertising Bureau (IAB).
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- PublisherBloomsbury Professional
- Publication date2011
- ISBN 10 1847667392
- ISBN 13 9781847667397
- BindingPaperback
- Edition number6
- Number of pages314
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Promotional Marketing Law: A Practical Guide
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