Writing Health Communication: An Evidence-based Guide

2.5 avg rating
( 2 ratings by Goodreads )
 
9781847871855: Writing Health Communication: An Evidence-based Guide
View all copies of this ISBN edition:
 
 

Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.

The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of

" Choosing an approach

" Message framing

" Text design and layout

" Using graphics

" Computer tailoring

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 122.00
US$ 37.80

Convert Currency

Shipping: FREE
From India to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Abraham
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Quantity Available: 1
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AIND-127583

More information about this seller | Contact this seller

Buy New
US$ 37.80
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

2.

Abraham
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Quantity Available: 1
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-FEB-8434

More information about this seller | Contact this seller

Buy New
US$ 38.20
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

3.

Abraham
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Quantity Available: 1
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB8434

More information about this seller | Contact this seller

Buy New
US$ 38.25
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

4.

Abraham
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Quantity Available: 1
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUSBNEW-127583

More information about this seller | Contact this seller

Buy New
US$ 40.68
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Abraham
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Quantity Available: 1
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. New, US edition. Excellent Customer Service. Seller Inventory # ABEUSA-8434

More information about this seller | Contact this seller

Buy New
US$ 40.69
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Published by Sage Publications Ltd, United Kingdom (2012)
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Hardcover Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Sage Publications Ltd, United Kingdom, 2012. Hardback. Condition: New. New. Language: English . Brand New Book. Leaflets, information sheets and written materials designed to influence people s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice. Seller Inventory # AAX9781847871855

More information about this seller | Contact this seller

Buy New
US$ 99.53
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Published by Sage Publications Ltd, United Kingdom (2012)
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Sage Publications Ltd, United Kingdom, 2012. Hardback. Condition: New. New. Language: English . Brand New Book. Leaflets, information sheets and written materials designed to influence people s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice. Seller Inventory # AAX9781847871855

More information about this seller | Contact this seller

Buy New
US$ 102.89
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Charles Abraham
Published by SAGE Publications Ltd (2011)
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description SAGE Publications Ltd, 2011. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FJ-9781847871855

More information about this seller | Contact this seller

Buy New
US$ 93.36
Convert Currency

Add to Basket

Shipping: US$ 12.54
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Published by SAGE Publications Ltd
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Hardcover Quantity Available: 3
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd. Hardcover. Condition: New. 1847871852 Brand New ,Original Direct from Source , Express 6-8 business days worldwide delivery. Seller Inventory # GS#G6604

More information about this seller | Contact this seller

Buy New
US$ 103.43
Convert Currency

Add to Basket

Shipping: US$ 4.90
Within U.S.A.
Destination, Rates & Speeds

10.

Charles Abraham (editor), Marieke Kools (editor)
Published by SAGE Publications 2011-12-16, London (2011)
ISBN 10: 1847871852 ISBN 13: 9781847871855
New Hardcover Quantity Available: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description SAGE Publications 2011-12-16, London, 2011. hardback. Condition: New. Seller Inventory # 9781847871855

More information about this seller | Contact this seller

Buy New
US$ 102.80
Convert Currency

Add to Basket

Shipping: US$ 8.37
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book