Synopsis
Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.
The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
" Choosing an approach
" Message framing
" Text design and layout
" Using graphics
" Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
"synopsis" may belong to another edition of this title.
Search results for Writing Health Communication: An Evidence-based Guide
Stock Image
Writing Health Communication: An Evidence-Based Guide
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1847871860I5N00
Stock Image
Writing Health Communication : An Evidence-Based Guide
Published by
SAGE Publications, Limited, 2012
ISBN 10: 1847871860
ISBN 13: 9781847871862
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP89851068
Buy Used
US$ 11.05
US$ 6.70 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Writing Health Communication : An Evidence-Based Guide
Published by
SAGE Publications, Limited, 2012
ISBN 10: 1847871860
ISBN 13: 9781847871862
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5824178-75
Buy Used
US$ 11.05
US$ 6.70 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
Writing Health Communication: An Evidence-based Guide
Published by
SAGE Publications Ltd, 2012
ISBN 10: 1847871860
ISBN 13: 9781847871862
Used
paperback
First Edition
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001389710U
Stock Image
Writing Health Communication: An Evidence-Based Guide
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781847871862. Seller Inventory # 8539607
Buy Used
US$ 13.97
US$ 18.23 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Writing Health Communication : An Evidence-based Guide
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 12935702-5
Stock Image
Writing Health Communication (Paperback)
Published by
SAGE Publications Ltd, London, 2011
ISBN 10: 1847871860
ISBN 13: 9781847871862
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:- Message framing, - Use of fear appeals,- Tailoring messages,- Using graphics,- Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice. A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781847871862
Seller Image
Writing Health Communication
Published by
Sage Publications Ltd, GB, 2011
ISBN 10: 1847871860
ISBN 13: 9781847871862
New
Paperback
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:- Message framing,- Use of fear appeals,- Tailoring messages,- Using graphics,- Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice. Seller Inventory # LU-9781847871862
Buy New
US$ 79.48
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Writing for Health Communication: An Edivence-based Guide for Professionals
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 200. Seller Inventory # 4269452
Buy New
US$ 74.80
US$ 8.71 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Writing for Health Communication: An Edivence-based Guide for Professionals
Print on DemandSeller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 200. Seller Inventory # 263578451