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Synopsis
The Grid provides the mental scaffolding to help you evaluate and refine product and service ideas; reduce risk by considering the broader impact of strategic decisions; identify the root causes behind business challenges; anticipate the impact of changes in the market and turn them to your advantage; and collaborate more effectively across teams. This is a straightforward, holistic, universally-applicable approach to business, suitable for big or small companies. The Grid will bring clarity and confidence to your business decision-making.
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About the Author
Matt Watkinson's first book, The Ten Principles Behind Great Customer Experiences, won the CMI's Management Book of the Year Award in 2014.
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The Grid: The Decision-making Tool for Every Business (Including Yours)
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The Grid: The Master Model Behind Business Success
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