Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 ) (Volume 15)

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9781848163546: Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 ) (Volume 15)

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

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Published by Imperial College Press, United Kingdom (2010)
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Book Description Imperial College Press, United Kingdom, 2010. Hardback. Book Condition: New. 232 x 156 mm. Language: English . Brand New Book. Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses. Bookseller Inventory # AAC9781848163546

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Published by Imperial College Press, United Kingdom (2010)
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Book Description Imperial College Press, United Kingdom, 2010. Hardback. Book Condition: New. 232 x 156 mm. Language: English . Brand New Book. Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses. Bookseller Inventory # AAC9781848163546

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Book Description Hardcover. Book Condition: New. 155mm x 30mm x 229mm. Hardcover. Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore,.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 431 pages. 0.771. Bookseller Inventory # 9781848163546

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