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Competitive Inteligence 2.0: Organization, Innovation and Territory - Hardcover

 
9781848213050: Competitive Inteligence 2.0: Organization, Innovation and Territory
Hardcover
ISBN 10: 1848213050 ISBN 13: 9781848213050
Publisher: Wiley-ISTE, 2011

Synopsis

The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc.

This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.

This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

"synopsis" may belong to another edition of this title.

About the Author

Luc Quoniam is a university professor, a member of the Paragraphe Laboratory University Paris 8 in France, and leader of the Lab4U Research Laboratory in Science of Information and Communication 2.0.

"About this title" may belong to another edition of this title.

Publisher
Wiley-ISTE
Publication date
2011
Language
English
ISBN 10 
1848213050
ISBN 13 
9781848213050
Binding
Hardcover
Edition number
1
Number of pages
400
Editor
Quoniam Luc