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Current and Emerging Issues in the Audiovisual Industry (Diverse and Global Perspectives on Value Creation Set, 1) - Hardcover
Synopsis
This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?
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About the Author
Mercedes Medina, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain.
Mónica Herrero, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain.
Alicia Urgellés, PhD student, Communication Doctorate Program, University of Navarra, Spain.
"About this title" may belong to another edition of this title.
- PublisherWiley-ISTE
- Publication date2017
- ISBN 10 1848219776
- ISBN 13 9781848219779
- BindingHardcover
- Edition number1
- Number of pages176
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Current and Emerging Issues in the Audiovisual Industry
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ISTE Ltd and John Wiley & Sons Inc, 2017
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Current and emerging issues in the audiovisual industry. Diverse and global perspective on value creation set.
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