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In the style of Nudge or The Spirit Level - a groundbreaking book that will change the way you look at the world. This is the story of a new kind of social revolution which has transformed the lives of millions. It has drawn oppressed Indian women out of misery and passivity, persuaded teenagers to demand safe sex and to rebel against smoking; helped cure tuberculosis; enabled soldiers to have the confidence to face enemy fire and organized the nonviolent overthrow of a brutal dictator. Radical, optimistic and cogently argued, Join the Club will make you appreciate the power of one of humanity's most abundant resources: our connections with each other.
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About the Author:
Tina Rosenberg is a contributing writer for the New York Times Magazine and a former member of the Times editorial board. Her book The Haunted Land won the Pulitzer Prize and the National Book Award.
From Publishers Weekly:
The ability of peer groups to affect behavioral change takes on positive connotations when applied to social activism in this ambitious, evocatively written treatment of what the author calls "the social cure." Pulitzer Prize–winning journalist Rosenberg (The Haunted Land), recipient of a MacArthur "genius" grant, explores join-the-club strategies for progressive causes: South Africa's AIDS-awareness group, loveLife; Serbia's student-led anti-Milosevic democracy movement, Otpor; India's rural health-worker program in Jamkhed; a Christian faith-building community in suburban Chicago; and a teen-driven antismoking campaign in Florida. Overcoming the limited efficacy of the usual models—for instance, information-dispersing approaches to behavioral modification—these cases all successfully employ peer groups and in-group lifestyle campaigns in service of their respective social and political goals. Results range from decreases in teen smoking to the overthrow of oppressive governments. Citing a Brixton-based drop-in center aimed at young British Muslims, she explores the degree to which the fight against terrorism might itself be amenable to a peer group approach. Rosenberg's immersion in the issues and considered reflections on the power of peer groups to shape personal and social action brings an urgency to a strategy as old as any in civilization's arsenal. (Mar.)
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(c) Copyright PWxyz, LLC. All rights reserved.
"About this title" may belong to another edition of this title.
- PublisherIcon Books
- Publication date2012
- ISBN 10 1848313438
- ISBN 13 9781848313439
- BindingPaperback
- Number of pages402
- Rating
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Join the Club: How Peer Pressure Can Transform the World
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Book Description Paperback. Condition: Very Good. Join the Club: How Peer Pressure Can Transform the World This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781848313439
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781848313439
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Join the Club : How Peer Pressure Can Transform the World
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP79746189
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Join the Club: How Peer Pressure Can Transform the World
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Join the Club: How Peer Pressure Can Transform the World
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ISBN 10: 1848313438
ISBN 13: 9781848313439
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781848313439. Seller Inventory # 9945862
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