Reading this book is all you need to do to take control of what you eat. There are no scare tactics and eating less will not feel like deprivation; quite the opposite in fact—you will feel much happier. The Easyway method removes your psychological dependence on comfort eating and junk food, setting you free to live as you choose. Once learned, the principles can never be unlearned, ensuring that the benefits in health and well-being you experience will be permanent. Lose Weight Now includes a hypnotherapy CD which helps train the mind for healthy eating, avoiding all the feelings of deprivation and frustration involved in diets.
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Allen Carr was an accountant who smoked 100 cigarettes a day until he discovered EASYWAY. Having cured his own addiction he went on to write a series of bestselling books, most famously The Easy Way to Stop Smoking. His books have sold more than 13 million copies worldwide. Allen's last legacy is a dynamic, ongoing, global publishing programme and an ever-expanding worldwide network of clinics which help treat a range of issues including smoking weight, alcohol and drug addiction.
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